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Since the late 1990s Buster has worked in the creative industries at a variety of advertising and digital and societal change agencies, from small independents to large network groups. With more than a decade at Managing Director level, his career has seen him manage a diverse portfolio of projects, clients and sectors from counter disinformation and online harms prevention, to FMCG, telecoms and automotive.

Buster has been on Council since 2014 with a particular focus on digital, marketing, proposition and business strategies, he is a member of the Safeguarding and Anti-Racism Committees and was appointed to the board of Directors of RADA Business in 2019.